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- Professional auctioneers and bid-spotters understand auction psychology. Participants reveal through their non-verbal body language their desire and willingness to bid. The MBA team creates a true sense of urgency to bid!
- Unique and exclusive experiences are top sellers; particularly among affluent audiences. Art is personal and difficult to sell to casual observers of the auction. The MBA staff "sells the sizzle" of the experience!
- Creat an "environment of giving" through effective event lighting, quality sound, appropriate music, table arrangements and room layout. Keep your audience close to the auction action!
- A successful auction starts a year in advance! Developing a strategic and tactical plan for your auction committee volunteers will help insure success. The MBA team can help you focus your energy for the biggest return on your hours of investment!
- A well written, creative catalog or list of items generates "auction buzz." Print and distribute the catalog to participants prior to the auction. This helps them "plan" their support for large ticket, high-dollar items. Also, PowerPoint slide shows can help creatively display items before and during the auction.
- Start on Time! Everything... the social hour, the dinner, the speeches (limit these), and especially the auction! On average, 65% of your revenue is generated by the live auction. When you run late, you lose supporters.
- Raffles during the live auction can kill momentum!
- Check your guest list. Are the "right people" in attendance? Are they passionate about your benefit? Do they have the resources to support your event at the level you expect or desire? Are your items useful and attractive to your attendess? The MBA team works to understand the audience profile then makes adjustments in techniques and salesmanship to achieve the Maximum Benefit Auction!
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